• Brand strategy
• Integrated advertising
• Content partnership

Challenge

Female physiological healthcare is mostly advertised using a dry approach, where brands focus mostly on scientific knowledge and functional benefits.

Solution

Angela Gold partnered with Dinosaur to romanticize estrogen through the image of “Golden Flower” and a new expression “golden treasure of the 30s”. The spirit is captured implicitly in a music video to raise awareness of the Hypothalamic-pituitary-gonadal axis to protect women’s health, beauty and physiology

Result

Our idea has successfully answered the brief’s requirements: understanding the TAs as well as the sensitive industry to convey the subtle message. Most impressively, the visual cue “golden flower” and the term “golden treasure of the 30s” which help highlight the USP of Angela Gold products. The campaign received earned media in Pharma marketer community and generated over 1470 UGC on Tiktok.

• Brand strategy
• Integrated advertising
• Social media

Challenge

As the marketing industry continues to figure out generation Z, a new generation, Gen Alpha, is emerging. The rapid advancement of technology has created a marked divide between this demographic and their parents. To address this challenge, our objective was to assist NutiFood in bridging this gap.

Solution

To achieve this goal, we created a unique edutainment platform, NuVi, which leverages the power of entertainment to engage both children and mothers. It was designed as an imaginative and magical world, offering limitless opportunities for content creation and fostering a sense of connection between generations.

Result

The integration of entertainment and educational elements into the platform has proven to be highly effective in motivating children to explore the world of NuVi. Meanwhile, our deep understanding of maternal perspectives has enabled us to offer mothers necessary tools to form closer bonds with their children and better cater to their needs.

• Brand strategy
• Integrated advertising
• Content partnership
• Social media

Challenge

Oppo is known for their affordable range of phones. For the first time, the brand decided to launch one of flagship premium products in the market. And the launch was to happen a week after the launch of Samsung’s new flagship product.

Solution

We created a series of Thank You notes that appeared across multiple physical formats, which then went viral through social and PR. Notes included special messages to our staff, partners, customers and Samsung of course. We sent them a bouquet on their launch date with a note that said Thank You for inspiring us to do better. And we informed them about the launch of our awesome new product.

Result

With a $50 bouquet, the campaign garnered a $3 million worth of media impressions through PR and Social. Oppo’s new premium product became part of the conversation week ahead of its launch.

• Offline activation
• Guerilla marketing

Challenge

Every years 1000 rhinos, 33000 elephants and 100000 pangolins are poached for body parts due to unfounded beliefs and superstitious. The older generations of Vietnamese people still believe in these miracle cures.

Solution

During Lunar New Year, most people visit pagodas to pray for better luck in the coming year. We created life-sized statues of these animals kneeling in prayer in front of Buddha. they were praying alongside people for good health and better luck in the coming year. The rhino’s horn was cut off, the pangolins were without scale and the elephant was without its tusks.

Result

The campaign became talk of the town within a few hours after the first installations. It was #1 trending on Google News. It was covered by 105+ news outlets around the world and had a reach of 30 million. The installations were successful that they were taken to different pagodas around the country. The campaign also won multiple international awards.

• Brand strategy
• Integrated advertising
• Content partnership
• Social media

Challenge

In a bad reputed market flooded with frauds, scams and customers distrusts, how to humanize a fintech brand in a more positive way that can break the negative perception and urge borrowers to open up to us about their financial burden?

Solution

With the new brand proposition "Your second family for all financial needs", Dinosaur builds the image of MCredit as a "relatives" who always listens, understands and empathizes with customers when facing financial difficulties.

Result

Most financial companies focus on promoting functional benefits more than emotional benefits, so their stories lack sincerity, hard to touch the hearts of viewers. Taking advantage of that, Dinosaur has turned the weakness of a latecomer brand like MCredit into an advantage when exploiting emotional benefits through Contextual Marketing, helping to bring a feeling of closeness and familiarity to customers.

• Brand strategy
• Branded content
• Integrated

Challenge

PUBG - The no.1 survival game worldwide - is struggling to survive in this competitive game industry. Facing the challenge of keeping loyal players and attracting new players, Dinosaur’s strategy “Non-stop Innovation for Real Emotion” became a fresh wind for PUBG.

Solution

Reality shows that more and more people prefer games with “easy come and easy go” emotions. This character contradicts PUBG - which is designed for experienced players. To deliver a well-rounded experience for both new and loyal players, Dinosaur utilized the feeling of victory. That’s how all obstacles push the game to its climax so that the winners can taste their sweet victory better.

Result

Dinosaur used emotion to level up PUBG in a player’s preference whenever they think of a game to play. A deep understanding of user experience and a priority for creativity helps Dinosaur become an effective partner in the survival of PUBG.

• Brand strategy
• Digital activities
• Social content
• Content partnership

Challenge

Merries has been the diaper of choice among Vietnamese moms seeking the very best. However, despite its reputation, the brand continually contends with fierce competition in the premium market and indirect competition in the lower tiers. It's a challenge that requires Merries to not only demonstrate its exceptional quality but also create lasting bonds with premium moms who are willing to go above and beyond for their babies.

Solution

Over the past 5 years, we have launched a series of impactful campaigns that highlight Merries' three superior features: "Super Soft," "Super Airy," and "Super Flexible." Additionally, we showcased that Merries products in Vietnam are directly imported from Kao Japan, assuring fans of Japanese brands of unparalleled quality.

Result

• Maintained number 1 market share in the premium segment for 5 years
• Earned the title of "number 1 gentle diaper" for babies
• Consistently scored highest in brand attributes such as softness and airiness
• Expanded its reach into the higher premium segment with the launch of super premium products in 2021 and 2022

Challenge

• Localizing the global brand idea “Yours To Take” for Budweiser's summer music campaign in Vietnam and broader Asian markets
• Creating constant surprises throughout 15 weeks of summer to compete with big players like Tiger, Heineken, and Tuborg.
• Finding a cultural space to disrupt traditional beer marketing and position Budweiser as the avant-garde of culture.

Solution

Our Idea “Smooth Flow is Yours to Take” blends the flow of smooth taste with the flow of smooth music. The whole campaign focuses on the distinctiveness of Vietnamese music and authenticity inside young music talent and how your inner music spirit can be activated with just a simple action: Cracking open a Budweiser.

Result

We helps Budweiser own a new cultural white space in music and becoming a cultural platform that inspires and energizes young people. The campaign spans across various passion points and explore new experiential formats from livestream,, e-magazines, Spotify to dance contest, transforming Budweiser from a king of beer into a king of interconnected music experiences this summer.